TY  - BOOK
AU  - Gumpert David E
TI  - Marketing Renaissance
SN  - 0471813524
U1  - 658.8 
PY  - 1985///
CY  - New York
PB  - John Wiley
KW  - ,Gumpert David E,Marketing Renaissance,Health Care,Brand Piracy,Marketing Strategy,Nonprofit Marketing,New Product Plan,Direct Marketing
KW  - Marketing Management
N2  - Master : 1207
ER  -