TY  - BOOK
AU  - Majumdar R.
TI  - Marketing Research
SN  - 9788122403381
U1  - 658.83 
PY  - 1991///
CY  - New Delhi
PB  - Wiley Eastern Limited
KW  - Data Analysis
KW  - Scaling
KW  - Marketing Research
KW  - Qualitative Techniques
N2  - Master : 4546
ER  -