TY  - BOOK
AU  - Sengupta S.
TI  - Brand Positioning: Strategies for Competitive Advantage
U1  - 659 
PY  - 1992///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - ,Sengupta S.,Brand Positioning : Strategies,Advertising,Positioning
KW  - Branding
N2  - Master : 5471
ER  -