TY - BOOK AU - Tull Donald S. TI - Marketing Research: Measurement and Method SN - 0029461839 U1 - 658.83 PY - 1990/// CY - New York PB - Macmillan KW - ,Tull Donald S.,Marketing Research : Measureme,Hawkins Del I.,Research Design,Experimental Environment,Questionnaire Design,Hypothesis,Univariate Analysis,Multivariate Analysis KW - Marketing Research N2 - Master : 3895 ER -