TY - BOOK AU - Aaker David A TI - Marketing Research U1 - 658.83 PY - 1983/// CY - New York PB - John Wiley KW - ,Aaker David A.,Marketing Research,Day George S.,Research Design,Research Process,Attitude Measurement,Data Analysis,Factor Analysis,Forecasting,Product Research KW - Marketing Research N2 - Master : 142 ER -