TY  - BOOK
AU  - Skinner Steven
TI  - Marketing
SN  - 0395472083
U1  - 658.8 
PY  - 1990///
CY  - Boston
PB  - Houghton
KW  - ,Skinner Steven,Marketing,Marketing Audit,Retailing,Marketing Channels,Product Development,Segmentation,Buyer Behaviour,Marketing Finance,Personal Selling
KW  - Marketing Management
N2  - Master : 6360
ER  -