TY  - BOOK
AU  - Ramaswamy V.S.
TI  - Marketing Management : Planning, Implementation and Control : The Indian Context
U1  - 658.8 
PY  - 1995///
CY  - Madras
PB  - Macmillan
KW  - ,Ramaswamy V.S.,Marketing Management : Plannin,Namakumari S.,Indian Marketing,Marketing Mix,Buyer Behaviour,Marketing Control,Distribution,Rural Marketing
KW  - Marketing Management
N2  - Master : 8523
ER  -