TY  - BOOK
AU  - Lovelock, C.H.
AU  - Weinberg, Charles B.
TI  - Marketing Challenges : : Cases and Exercises
SN  - 0070387869
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - McGraw Hill
KW  - ,Lovelock C.H.,Marketing Challenges : Cases a,Weinberg C.B.,Market Selection,Product Management,Distribution Management,Communication,Pricing,Marketing Strategy
KW  - Marketing Management
N2  - Master : 2075
ER  -