TY - BOOK AU - Rodger Leslie W TI - Marketing Conceprs and Strategies in the next Decade SN - 3042917801 U1 - 658.8 PY - 1973/// CY - New York PB - John Wiley KW - ,Rodger Leslie W,Marketing Conceprs and Strateg,Marketing Strategy,Pricing,Social Marketing KW - Strategic Marketing N2 - Master : 735 ER -