TY  - BOOK
AU  - McCarthy E.J.
TI  - Basic Marketing: A Managerial Approach
SN  - 818527407X
U1  - 658.8 
PY  - 1988///
CY  - New Delhi
PB  - Univeral Books
KW  - ,Marketing,Wholesaling,New Product Management,Retailing,Promotion
KW  - Marketing Management
N2  - Master : 598
ER  -