TY  - BOOK
AU  - McCarthy E.J.
TI  - Essentials of Marketing
SN  - 0256060096
U1  - 658.8 
PY  - 1988///
CY  - Homewood
PB  - Irwin
KW  - ,McCarthy E.J.,Essentials of Marketing,Perreault W.D.,Marketing,Buyer Behaviour,Product Development,Wholesaling,Mass Selling,Promotion,Marketing Strategy,Marketing Evaluation
KW  - Marketing Management
N2  - Master : 5231
ER  -