TY  - BOOK
AU  - Kurtz David L.
TI  - Marketing
SN  - 0030574315
U1  - 658.8 
PY  - 1981///
CY  - Chicago
PB  - Dryden Pres
KW  - ,Kurtz David L.,Marketing,Boone Louis E.,Consumer Behavior,Segmentation,Product Development,Wholesaling,Retailing,Promotion
KW  - Marketing Management
N2  - Master : 597
ER  -