TY  - BOOK
AU  - Gross Charles W
TI  - Marketing : Concepts and Decision Making
SN  - 0314852425
U1  - 658.8 
PY  - 1987///
CY  - New York
PB  - West Publishing
KW  - ,Gross Charles W,Marketing : Concepts and Decis,Peterson Robin,Marketing Mix,Wholesaling,New Product Management,Direct Marketing,Segmentation
KW  - Marketing Management
N2  - Master : 2043
ER  -