TY  - BOOK
AU  - McCarthy E.J.
TI  - Basic Marketing
SN  - 8185274320
U1  - 658.8 
PY  - 1989///
CY  - New Delhi
PB  - Univeral Books
KW  - ,McCarthy E.J.,Basic Marketing,Perreault W.D.,Marketing,Marketing Control,Pricing,Market Plan,Buyer Behaviour
KW  - Marketing Management
N2  - Master : 4493
ER  -