TY  - BOOK
AU  - Enis Ben M.
TI  - Marketing Principles : The Management Process
SN  - 0876205678
U1  - 658.8 
PY  - 1977///
CY  - California
PB  - Goodyear
KW  - ,Enis Ben M.,Marketing Principles : The Man,Buyer Behaviour,Segmentation,Promotion,Distribution,Marketing Finance
KW  - Marketing Management
N2  - Master : 591
ER  -