TY  - BOOK
AU  - Schewe Charles
TI  - Marketing Principles and Strategies
SN  - 0394351916
U1  - 658.8 
PY  - 1987///
CY  - New York
PB  - Random House
KW  - ,Schewe Charles,Marketing Principles and Strat,Marketing Environment,Buyer Behaviour,Segmentation,Product Development,Pricing,Retailing,Promotion,Industrial Marketing,International Marketing
KW  - Marketing Management
N2  - Master : 1659
ER  -