TY  - BOOK
AU  - Enis Ben M.
TI  - Marketing Classics : A Selection of Influential Articles
SN  - 0205083412
U1  - 658.8 
PY  - 1985///
CY  - Boston
PB  - Allyn and Bacon
KW  - ,Enis Ben M.,Marketing Classics : A Selecti,Cox Keith K.,Marketing Myopia,Buyer Behaviour,Psychographics,Marketing Audit,Segmentation,Marketing Mix,Retailing
KW  - Marketing Management
N2  - Master : 2700
ER  -