TY  - BOOK
AU  - Kotabe Masaaki
AU  - Helsen Kristiaan
TI  - Global Marketing Management
SN  - 9788126534128
U1  - 658.848 
PY  - 2013///
CY  - New Delhi
PB  - Wiley
KW  - Global Marketing
KW  - Marketing Management
ER  -