TY  - BOOK
AU  - Walker Orville C
AU  - Mullins John W
TI  - Marketing Strategy: A Decisiion Focused Approach
SN  - 9789339205263
U1  - 658.834 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Marketing Management
ER  -