TY - BOOK AU - Thompson, Arthur A. AU - Peteraf, Margaret A. AU - Gamble, John E. AU - Strickland III, A. J. AU - Jain, Arun K. TI - Crafting and Executing Strategy: : The Quest for Competitive Advantage Concepts and Cases SN - 9789339204082 U1 - 658 PY - 2014/// CY - New Delhi PB - McGraw Hill Education (India) Private Limited KW - General Management ER -