TY  - BOOK
AU  - Maheshwari Rajendra P
AU  - Jindal Lokesh
TI  - Marketing Management: Theory and Practice
SN  - 9789381335536
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - International Book House Pvt Ltd
KW  - Marketing Management
ER  -