TY  - BOOK
AU  - Khan Matin
TI  - Consumer Behaviour and Advertising Management
SN  - 9798122419473
U1  - 658.834 
PY  - 2006///
CY  - New Delhi
PB  - New Age International (P) Limited, Publishers
KW  - Consumer Behaviour, Advertising
KW  - Marketing Management
ER  -