TY - BOOK AU - Chandwaskar Pallavi AU - Agnihotri Deepak AU - Panikar Shobhana TI - Paradigm Shift in Marketing: A Research Study Report SN - 9788192874579 U1 - 658.8 PY - 2014/// CY - Thane PB - Vidya Prasarak Mandal KW - Marketing, Research KW - Marketing Management ER -