TY  - BOOK
AU  - Baran Roger J
AU  - Galka Robert J
TI  - Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
SN  - 9780415896573
U1  - 658.8 
PY  - 2014///
CY  - London
PB  - Rout
KW  - Customer Relationship Management
KW  - Marketing Management
ER  -