TY - BOOK AU - Belch George E AU - Purani Keyoor AU - Belch Michael E TI - Advertising and Promotion: An Integrated Marketing Communications Perspective SN - 9781259026850 U1 - 659 PY - 2013/// CY - New Delhi PB - McGraw Hill Education (India) Private Limited KW - Advertising, Promotion KW - Marketing Management ER -