TY  - BOOK
AU  - Belch George E
AU  - Purani Keyoor
AU  - Belch Michael E
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9781259026850
U1  - 659 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Advertising, Promotion
KW  - Marketing Management
ER  -