TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Gremler, Dwayne D.
AU  - Bitner, Mary Jo
AU  - Pandit, Ajay
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Marketing Management
ER  -