TY  - BOOK
AU  - Sheth Jagdish N
AU  - Sisodia Rajendra S
TI  - 4A's of Marketing
SN  - 9780415898355
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Marketing Management
ER  -