TY  - BOOK
AU  - Moore William L
TI  - Product Planning Management : Designing and Delivering Value
SN  - 0071127402
U1  - 658.57 
PY  - 1993///
CY  - New York
PB  - McGraw Hill
KW  - ,Moore William L,Product Planning Management :,Pessemier Edgar,Pricing,Pretest Market Models
N2  - Master : 6119
ER  -