TY  - BOOK
AU  - Mathur U C
TI  - Global Business Strategies: Text and Cases
SN  - 9789380578651
U1  - 658 
PY  - 2010///
CY  - New Delhi
PB  - I.K . International Publishing House
KW  - Business Strategy, Global Marketing, Global
KW  - General Management
ER  -