TY  - BOOK
AU  - Farris Paul W
AU  - Pfeifer Phillip E
AU  - Bendle Neil T
TI  - Marketing Metrics: The Definitive Guide To Measuring Marketing Performance
SN  - 9788131761151
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing Metrics
KW  - Marketing Management
ER  -