TY  - BOOK
AU  - Zeithmal Valarie
AU  - Bitner Mary Jo
TI  - Service Marketing: Integrating Customer Focus Across the Firm
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Service Marketing
KW  - Marketing Management
ER  -