TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Insights From A To Z: 80 Concepts Every Manager Needs To Know
SN  - 9788126508570
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Wiley India Pvt ltd
KW  - Marketing Management
ER  -