TY  - BOOK
AU  - Clifton Rita
AU  - Simmons John
TI  - Brands And Branding
SN  - 9781861976642
U1  - 659 
PY  - 2011///
CY  - New Delhi
PB  - Viva Books Pvt Ltd
KW  - Marketing Management, Branding
KW  - Marketing Management
ER  -