TY  - BOOK
AU  - Heiman Stephen E
AU  - Tuleja Tad
AU  - Sanchez Diane
TI  - New Conceptual Selling
SN  - 9780749462918
U1  - 658.81 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India
KW  - Marketing Management, Sales Management, Conceptual selling
KW  - Marketing Management
ER  -