TY  - BOOK
AU  - Woodside Arch G
TI  - Market Driven Thinking
SN  - 9788131206713
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Elsevier India Pvt. Ltd.
KW  - Marketing Management, Advertising
KW  - Marketing Management
ER  -