TY  - BOOK
AU  - Cohen Barry H
TI  - 10 Ways to Screw up an Ad Campaign
SN  - 9781598690828
U1  - 659 
PY  - 2009///
CY  - New Delhi
PB  - Viva Books Pvt Ltd
KW  - Marketing Management,Advertising, Ad Campaign
KW  - Marketing Management
ER  -