TY  - BOOK
AU  - Finne Sami
AU  - Aivonen Hanna
TI  - Retail Value Chain: How to Gain Completitive Advantage Through Efficient Consumer Response Strategies
SN  - 9780749456986
U1  - 658.87 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page India
KW  - Consumer Response, Retailing
KW  - Retailing
ER  -