TY  - BOOK
AU  - Edwards Helen
AU  - Day Derek
TI  - Creating Passion Brands: Getting to the Heart of Branding
SN  - 9780749445430
U1  - 659 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page India
KW  - Branding, Passion
KW  - Marketing Management
ER  -