TY  - BOOK
AU  - Underhill Paco
TI  - Why We Buy: The Science of Shopping
SN  - 9781416595243
U1  - 658.8 
PY  - 2008///
CY  - United States
PB  - Simon  and  Sscuster
KW  - Market Research; Social and Cultural Anthropology; Sales and Marketing
KW  - Marketing Management
ER  -