TY  - BOOK
AU  - Zikmund, William G.
AU  - McLeod, Raymond
AU  - Gilbert, Faye W.
TI  - Customer Relationship Mangement
SN  - 9788126528059
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Wiley Inida
KW  - CRM
KW  - Marketing Management
ER  -