TY  - BOOK
AU  - Shanmugasundaram S
TI  - Customer Relationship Management: Modern Trends and Perspectives
SN  - 9788120333260
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing Management, CRM, Customer Relationship Management
KW  - CRM
ER  -