TY  - BOOK
AU  - Rai Alok Kumar
TI  - Customer Relationship Management: Concepts and Cases
SN  - 9788120335387
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Economics, Finance, Business and Management
KW  - Marketing Management
ER  -