TY  - BOOK
AU  - Kelley Larry D
AU  - Jugenheimer Donald W
TI  - Advertising Media  Planning: A Brand Management Approach
SN  - 9788120325296
U1  - 659 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
KW  - Brand Management
KW  - Marketing Management
ER  -