TY  - BOOK
AU  - Lindquist Jay D
AU  - Sirgy Joseph M
TI  - Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications
SN  - 9788177223835
U1  - 658.834 
PY  - 2003///
CY  - New Delhi
PB  - Wiley Student Edition
KW  - Consumer Behaviour, Shopper, Buyer
KW  - Marketing Management
ER  -