TY  - BOOK
AU  - Bland Michael
AU  - Theaker Alison
TI  - Effective Media Relations: How To Get Results
SN  - 9788175543362
U1  - 659 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page India
KW  - Media, Advertising, Public Relations, PR
KW  - Marketing Management
ER  -