TY  - BOOK
AU  - Springer Paul
TI  - Ads To Icons: How Advertising Succeeds In A Multimedia Age
SN  - 9780749451677
U1  - 659 
PY  - 2007///
CY  - New Delhi
PB  - Kogan Page India
KW  - Advertisement, Advertising, Multimedia
KW  - Marketing Management
ER  -