TY  - BOOK
AU  - Mullin Roddy
TI  - Sales Promotion: How To Create Implement and Integrate Campaigns That Really Work
SN  - 9780749457044
U1  - 658.81 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page India
KW  - Sales Management, Marketing
KW  - Marketing Management
ER  -