TY  - BOOK
AU  - Pringle Hamish
TI  - Brand Immortality: How Brands Can Live Long and Prosper
SN  - 9780749457013
U1  - 659 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page India
KW  - Advertising, Branding
KW  - Marketing Management
ER  -