TY  - BOOK
AU  - Gamble Paul R
AU  - Tapp Alan
TI  - Marketing Revolution
SN  - 9780749447762
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page India
KW  - Revolutionary Thinking , Marketing, Brand, Segmentation
KW  - Marketing Management
ER  -