TY  - BOOK
AU  - Haig Matt
TI  - Brand Royalty: How The Worlds Top 100 Brands Thrive and Survive
SN  - 9780749444396
U1  - 659 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page India
KW  - Innovation Brands, Design Brands , Evolution Brands
KW  - Marketing Management
ER  -